The annual SHG Trade fair GRAM SHREE MELA 2012 was held for seventh consecutive year from the 7 to 9 Oct. 2012 at Devgaon. And from the 20 to 22 Dec. at managaon. The SHGs show cased the different type of products & Items, which are generally used by the communities.Besides these same Indigenous handicrafts,articles were also displayed & sold.
The main motto of organizing the fair was to provide the SHGs with an exposure & understanding the customer demands, besides helping them to display and sell their products. Due to lack of proper linkages, marketing opportunities are minimized forcing the economy to operate on a low scale. Therefore organizing this type of fairs, gives ample opportunities to the village artisans and also for SHG women to market their products in more profitable ways besides getting a wider knowledge of the market demands. The organization of this fair also aimed at creating market awareness in the minds of rural artisans and producers on one hand and on the other of make the buyers aware of the products available in their local areas.
The fair was inaugurated. by Mr. Nagraj Meena MLA of this constituency. The program was also attended by Shree Mr. Arun Ameta BDO- Panchayat Samiti Salumber, representatives from various agencies & NGOs. The chief guest & special guest in their speech praised the management of fair. He also congratulated the team of Adarsh for the well exhibited articles & products for the best arrangement of stalls & exhibited items. A total of 63 women SHG’s have participated and 79 stalls were allotted to them.
As per estimation Rs. 3.84 lacks income gained by SHG’s through sold of items. As well as 53 women SHG’s have in installed their shops in managaon gram shree mela. A total of 2.87 lakhs income gained by SHGs during this fair. The cultural activates & folk dances presented by musical groups of Udaipur. Was the attraction of public to draw their attention? Same community awareness activities were also organized to sensitize the community on women empowerment issues. In this way Adarsh has continuously taking the initiative to help the organized women SHG’s and providing a stage for marketing of their produced articles in GRAM SHREE MELA.